Taking a look at Phil Spencer's function at Microsoft is a bit like enjoying the sport β€œOne in every of these items shouldn't be like the opposite.” That's as a result of Spencer runs Xbox, the video game division that has little in frequent with the company's business-targeted merchandise. Although launched in 2001 underneath then-chairman Bill Gates and then-CEO Steve Ballmer, Xbox always seemed a bit out of place on the world's largest software maker. It is as much as him to prime Xbox for the next wave of games, in which streaming companies may make recreation consoles unnecessary. I sat down with Spencer on July 25, during a go to to Microsoft's headquarters, to talk about what the Xbox is becoming and how it matches into Microsoft's worldview. That seat at the table – together with the cred that comes from helming Microsoft's biggest client and entertainment model – arguably makes him the loudest consumer advocate in a company not known for a client-first mindset.